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Southeast Alaska Regional Health Collective (or SEARHC and yes we know the spelling looks weird…) started as a collective to serve Alaska Natives who were being overlooked when it came to receiving proper healthcare from the government. 50 years later they are the largest provider healthcare in the state, and continuing to expand. They remain connected and dedicated to the land itself and the heritage of their people and we made a series of films - shot on location in Alaska which was an amazing experience - to launch a campaign that celebrates their story.